
BROADWAY CHAIR -
TBWA/CHIAT/DAY NYC
GAETANO PESCE c.1994
Designed in 1993, the Broadway Chair by Gaetano Pesce challenged the notion of uniformity in industrial design. This particular example comes from the 1994 TBWA/Chiat/Day office, where the Broadway series was widely used.
“The springs on the feet are to give a sense of insecurity, there is insecurity in our reality, we see it in violence, there is economic insecurity, there is insecurity in our health... when you sit you do not feel secure that is like the reality of life.” (Gaetano Pesce)
dimensions: 19" L x 29.5" H x 16" D
color: red, green, blue
materials: wood, pvc, resin, metal
origin: New York City
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